How to Master the BrewFest Signature Tasting Experience in Key West

Are you ready to tap into one of Key West’s most anticipated events this Labor Day Weekend? From August 31 to September 4, 2023, Key West welcomes BrewFest – a multi-day festival that’s more than just an event; it’s a celebration and fusion of flavors and experiences. From beer pairing dinners that tantalize taste buds to pool parties and tap takeovers showcasing the best brews, it embodies Key West’s brewniqueness. The Signature Tasting Event steals the spotlight, inviting you to savor 150 craft beers under a tent on the beach, framed by the Atlantic Ocean. Life doesn’t get much better than this.

Mastering The Signature Tasting Experience:

Now, let’s dive into the heart of it all – the Signature Tasting Event. Picture yourself on the South Beach Key West, surrounded by fellow beer enthusiasts and an unparalleled selection of craft brews. With over 150 beers waiting to be explored, this is your playground of flavors, your haven of hops. But with great beer comes great responsibility, so here’s how you can master the art of the pour:

Plan Your Tasting Route:

With a treasure trove of options, plan ahead. Preview the participating brewers and their offerings to chart out your hoppy adventure.

VIP All the Way:

For a luxurious experience, consider the VIP ticket. Early access from 3-5 pm means more intimate interactions with brewers, exclusive tastings, and a relaxed start before the crowds pour in. Dive into BrewFest early at 3 PM, flaunt an official BrewFest t-shirt, enjoy a specialized tasting glass, savor light appetizers between 3-5 PM, and of course, indulge in unlimited beer tastings. 

General Admission Delights:

If VIP isn’t your thing, no worries! General Admission offers its own frothy delights. For $45 (and an additional $3.46 fee), immerse yourself in the craft beer paradise from 5 PM-8 PM. This ticket includes a tasting glass and, yes, unlimited beer tastings!
Ready to dive in? Book your VIP and/or General Admission tickets now and get ready for a hoppy journey. Get your tickets here

What to Wear

Dress comfortably and embrace the beach vibes. Opt for a laid-back ensemble like a t-shirt, shorts, flip-flops, and a hat. You’re about to embark on a journey of flavors, and what better way to do it than in our laid-back island style? 


Stay hydrated and drink water in between those tastings.

Engage & Savor the Stories

The brewers are storytellers. Engage, learn, and sip in the narratives behind the brews.

Take Notes And Try New Beers 

With a spectrum of flavors, take notes on your favorites. This will be your roadmap to relive the experience and tell everyone about your newfound favorites. 

Pace Yourself

It’s not a race; it’s a journey. Savor each sip.

Celebrate Responsibly

Enjoy, but ensure you have a safe way back after your day of beer-filled bliss. Walk, Taxi, Uber – you’ve got options. 

Capture the Memories

Snap photos and share your moments using event hashtags – don’t forget ours #somolife
Your memories are as effervescent as the brews.

Southernmost Beach Resort is a proud sponsor of the Key West Brewfest, supporting the Rotary Club of Key West Sunrise in the Conch Republic! Proceeds benefit local scholarships and Take Stock in Children.

Learn more about the Key West Brewfest experience. 

Get ready to immerse yourself in an experience that’ll have you saying, “This Labor Day Weekend, I brewed it my way!” ?